In the pre-valentine's day hype, I heard a lot of talk about how it's such a commercial holiday. Something that keeps the flower and chocolate industries alive. And something that shouldn't have to be celebrated since love should be expressed everyday, not just on Valentine's.
And while a few years ago I probably would have agreed with those statements, I've come to see holidays like Valentine's Day, Mother's Day, Birthdays, etc as almost a "necessary evil". Hear me out.
Life these days is anything but simple for most people. We have places to go. People to see. And in the busyness of life, it's easy to forget about the important things. Random acts of kindness for those we love. Saying important things. Spending quality time with those we care about.
And while in a perfect world we shouldn't need advertising to tell us how and when we should honour those who are important to us; I wonder what might happen to some relationships if we didn't have these days set aside with the purpose of honouring those we love? Maybe if it weren't for these special days, many would forget to express love to those in their lives all together.
It would be amazing if we could all feel the love expressed on Valentine's everyday. But for those men and women who only feel it on February 14th, I can understand why it holds significance. And maybe in some way Valentine's for them is a spark of hope. That maybe what they feel and receive today could be carried over to the other 364 days of the year.
And so if Valentine's and Mother's Day and such occasions serve to remind just one person how special they are and how much they are worthy of love, then all the hype and advertising and sales gimmicks just might be worth it.