Maybe it's professional hazard, but I love hearing and watching well-written commercials. So the Superbowl commercials are ones that I look forward to catching, almost as much as I look forward to watching the game.
This year my favorite commercial of the bunch was Chrysler's. I think what I love about it is how they take something basic, the idea that Detroit is an auto manufacturing town, and turn it into a compelling story.
In my opinion it was brilliant.